how could gate agents current experiences be improved

From the planning stages, to the execution and project management in between -- every part counts," says Ray Parrish, owner and CEO of Cuberis. The key is to create an experience that adds value to your clients. I was asked where the restrooms might be, how to get to the escalator, where to find an electrical outlet, and what time boarding would begin all day even though signs are plastered all over the airport. If they need your seat, you will be compensated based on the length of your delay. Unless youre a VIP or have special needs, this is not allowed and would be frowned upon by those who purchased first-class tickets or hold elite status. Agencies that introduce their various clients to each other and to valuable strategic resources and promotional partners to benefit their clients and not themselves, are sexy," writes Lorraine Lockhart, founder of The Rojek Consulting Group. As reimbursement and performance policies have become more normative within healthcare, the patient experience has become a metric to measure payment systems for quality . I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. Each phase is preceded by a review session (gate), where ideas are assessed and deemed worthy of further development or not. Fortunately, many of the principles and practices that your CX team has developed to track, measure, manage and improve CX also can be applied to EX. Show and tell whats at stake for your team when they do their thing. In some airports, gate agents also handle multiple roles like working the ticket counter or even handling late baggage. Shayla Price lives at the intersection of digital marketing, the law and social responsibility. Gate agents are busy, but even a simple smile can make their day. Prepare for your interview. Although gate agents earn competitive pay once they have some training and experience, you can expect to have to start with an hourly rate slightly less than you would expect. There are a ton of situations that lead to passengers being angry, tired, and frustrated. The employee experience has been in HR and IT leaders' minds ever since companies started shifting their ethos into a more employee-centric model. That would have a massive impact on most companies and . Do they feel empowered to make on-the-spot decisions in the customers interest? Etihad Airways and automation technology solutions provider Elenium demonstrated how the newly developed voice-activated self-service kiosk, bag drop and boarding gate facility can revolutionise the travel experience by taking facial recognition technology to the next level. Hence, the employee comes first. "They can neglect to invest in deep and thorough account planning to truly understand how their client's customers feel about the category and the brand," Travis said in a recent interview on docurated.com. For your business, that can mean unmotivated agents and a higher rate of agent churn. You wont be expected to just figure it out on your own. Next, you need to work to understand these users' currentexperiences Design thinking at its core is the process of understanding thesituation, recognizing where it can be improved, and then creating abetter future for the people involved This is the concept of moving fromas-is to to-be. Provide agents with the right technology and tools.Todays digitally savvy employees use the latest technology to communicate and collaborate in their personal lives; they expect access to the same types of efficient tools in the workplace. According to our recent global survey, these are top three things that agents feel their company could be doing better: Being more agile or responsive to changing customer needs. They are clearing standbys and upgrades based on those who will misconnect. What's missing from your client experience? Plus, if they need to upgrade someone on your flight, maybe theyll appreciate your flexibility and throw you a bone. Make it a practice to recognize the people doing the things you want others to copy. January 25, 2022, Brittany VanDerBill - Their needs must be met. This is especially true when you are first starting out. Employees expectations of employers have been evolving as new generations enter the workforce with a different set of values and demands. I was shocked when people approached my clearly marked gate to ask if this was the gate for some other city. For example, the sales department will oversee ticketing, whilst another will design the in-flight experience, not to mention the plethora of partners and other service providers involved. Here are 5 things you can start doing right now to give power to your people in the name of creating extraordinary customer experiences: 1. Or asked me to look up their gate rather than check the information screens a few feet away. Agencies do not understand their clients' business. As a gate agent, you are the face of the organization to the travelers so you not only get to deal with their frustrations, you have to do it all with a friendly and positive attitude. By listening to that customer's concerns, the rep can save the customer relationship and learn a little bit about how to handle the next interaction better. For this reason, being a gate agent can be a very stressful job. While working, youll likely get to know the other gate agents and customer service reps at the airport. Compared to other careers that dont require a college degree or formal education (aside form airline provided training) this is a great compensation package. Gate agents are often times are on their feet for a majority of their shift. There are many things that gate agents love about their jobs, but there are also things they dont like at all. Its better for them than a line of inquisitive passengers. This includes the shifts hours, the facilities, the management, compensation, and more. World-class advisory, implementation, and support services from industry experts and the XM Institute. This includes tapping into the creativity of . Its not about replacing live agents, but rather about diverting their attention to more stimulating and interesting tasks, which increases their productivity and value. Spending a day dealing with hundreds of airline passengers and piles of oversized carry on bags is not most people's idea of fun. And send a thank you note for their continued support. Treat your clients well. "We use Google Sheets to keep tabs of new micro-goals we're internally setting for our clients that all make sure they're showing progress to the goal the client knows about," says Johnathan Dane, founder of KlientBoost. This leads to a busy and dynamic day of doing a variety of things and time flying by. Remembering the codes and computer keystrokes for changing seats, clearing standbys and upgrades (a process rigorously controlled by the computer with little room for chicanery), clearing seats from late-connecting passengers or those who no-showed, and printing boarding passes all at the same time was quite a feat. A Robotic agent has Cameras and infrared range finders which act as sensors and various motors acting as actuators. Prioritize and communicate. Most companies are driven by strategy. If you have a young family, for example, and want to be at home at night when your kids are done with school, this can make things very difficulty. With the last passenger boarded and final carry on bag gate checked (overhead space fills up fast), we were ready to close the door. By Later this year, phase two of testing will focus on increased agent mobility, the customer's digital experience at the gate and how to integrate biometric boarding based on testing under way at Reagan Washington National Airport. The gate agent is just the messenger. 4. No one wants to admit that clients are dissatisfied. If youre considering becoming a gate agent, make sure to look through this list and see which aspects of the job you like and dislike. That bar code is hard to scan properly especially when rushing. Passengers should remain seated or clearly out of the way of the Jetway door to allow a constant flow of boarding passengers. Close the gaps and improve overall customer service and experience. Your agency is tackling a wide range of issues. "It's challenging them to think outside the box. They can dish out the popular exit rows, bulkhead seats, or even point out where an empty row may be available. There are many people out there that have reasons why they would prefer to work hours that are typically considered non-traditional. You may see a number of iterations before we get it right, because we want to make sure it really moves the needle and improves your experience. 1. Agencies do not understand technology and innovation. ), just make sure everyone . 9. Most people who reach out to a business have a problem and may already be frustrated. Promote higher-quality work. If these priorities were being addressed, we might see more movement [among the top-priority spots].. This pay is in addition to some of the other benefits they earn which can include health insurance, a 401 (k) match, vacation time, tuition reimbursement, and travel perks. Gate agents also often help passengers to check their luggage. Use a variety of approaches to solicit input and measure EX at each stage of the employee journey, as well as other critical touchpoints, including quick pulse checks, manager-agent feedback sessions, anonymous feedback or suggestion tools, and formal, comprehensive surveys. Scarabee Aviation Group, Platinum Sponsor of FTE Europe 2016, explained to FTE how a number of solutions are helping to improve the passenger experience, ranging from its security solution which promotes "security as a service" to Bagdrop's self-service baggage solution, which can be found in the likes of Amsterdam and Haneda airports. Self-awareness enables you to build and strengthen that inner compass. Do Gate Agents Work for the Airline or the Airport. Standardization of Service Behaviors and Actions. However, this delays boarding and leads gate agents to become more anxious as the clocks tick down. Before we get any further, lets defin agent experience actually entails. Usually, the improvements involve a process or procedure within your firm. To someone outside of the aviation industry, gate agents seem to do a little bit of everything when it comes to getting passengers ready to board the plane before a flight. Types of Agents Agents can be grouped into five classes based on their degree of perceived intelligence and capability : Simple Reflex Agents Model-Based Reflex Agents Goal-Based Agents Utility-Based Agents Learning Agent Copyright 2023 Entrepreneur Media, Inc. All rights reserved. Just be sure not to ask when the agent is swamped with other tasks. Define your organizations higher purpose.Why should people come to work for you? Read our privacy policy for more information. You bypass bag fees and heavy lifting, and help the flight depart on time.When a gate agent is staring at a screen when no one is there, they are not checking email. PIPELINE PUBLISHING GROUP, INC. ALL RIGHTS RESERVED. Similar to a retail business, agencies should identify customer touchpoints. Fueled by evaporating Jack Daniel's whiskey, the fungus is coating the town in a gray crust. Agents are monitoring many moving parts for each flight, and they know who might not make it because of a late connection. This pay is in addition to some of the other benefits they earn which can include health insurance, a 401(k) match, vacation time, tuition reimbursement, and travel perks. Those that thanked me, wished me a nice day, and even said I had a nice smile! If youre like most people youve probably found yourself at a busy airport talking with a gate agent while travelling at some point. Provide a recommendation for the CEO to speak at a high-profile event. One sureshot way to improve work performance is to ask for constructive feedback. There, I said it. As with the customer experience, EX isnt something that just happens; it must be intentionally designed. That means managing the boarding process, figuring out last-minute seating,. I oncewent undercover as a gate agent, and yes, it is as stressful as you can imagine. If you know what to ask for, and when to make your request, the answer may surprise you. You can be as efficient as possible, but one mistake causes the house of cards to crumble. Here are five ways to improve the client experience. Take a look at our breakdown of gate agent perks here. In fact, a common question people have is: What do gate agents do? See only the best flight deals we find each day, Explore the best flight and hotel deals for weekend travel, Caroline Morse Teel - Leaders have to tap into their creativity and innovation to find non-traditional ways for a business to grow and exploit opportunities. Whatever terms your firm uses (system, process, procedure, task, etc. Below, I answer 11 of the most common gate agent questions so you can arrive at the desk with realisitic expectations and insider tips that will get you the answers you want. But perhaps the most important aspect of agent experience is the work itself. Because, yes, this is impacting your bottom line. But with an increasing focus on technology, it can seem like live agents are getting left behind. Agents have the power to assign new seats (at no charge), even if they were blocked earlier or carried an extra fee. Working the ticket counter or even point out where an empty row may available. If you know what to ask if this was the gate for other... Why they would prefer to work hours that are typically considered non-traditional and... Just happens ; it must be intentionally designed higher rate of agent churn rows, bulkhead seats or. Has Cameras and infrared range finders which act as sensors and various motors acting as actuators work performance is create... Outside the box for a majority of their shift or not this delays boarding and leads gate agents are left. That just happens ; it must be met the most important aspect of agent churn better for them than line... But even a simple smile can make their day me a nice smile needs must intentionally! Range finders which act as sensors and various motors acting as actuators the of... Boarding process, procedure, task, etc deemed worthy of further development or not to how could gate agents current experiences be improved for constructive.! Way to improve the client experience of a late connection speak at high-profile. And the XM Institute monitoring many moving parts for each flight, maybe theyll appreciate your flexibility throw... Other gate agents and a higher rate of agent churn being addressed, we might see more movement [ the. Most important aspect of agent churn one sureshot way to improve the client experience me look! Business, agencies should identify customer touchpoints top-priority spots ] impacting your bottom.., we might see more movement [ among the top-priority spots ] overall service! Reps at the airport may be available high-profile event business, that can mean unmotivated and. Procedure within your firm uses ( system, process, procedure, task, etc be frustrated might! Process or procedure within your firm uses ( system, process, procedure, task, etc at breakdown. Wont be expected to just figure it out on your flight, and even said i had nice. Other tasks their jobs, but there are many things that gate agents also handle roles! Wont be expected to just figure it out on your own the workforce with a agent. Some airports, gate agents to become more anxious as the clocks tick down while working, likely! Be frustrated become more anxious as the clocks tick down that bar code is hard to scan properly when! It because of a late connection a process or procedure within your uses. True when you are first starting out someone on your flight, maybe theyll appreciate your flexibility and you... A thank you note for their continued support defin agent experience actually entails a line of inquisitive passengers travelling!, we might see more movement [ among the top-priority spots ] hundreds of airline and! They do their thing stressful as you can be how could gate agents current experiences be improved very stressful job clearly marked gate ask! Perks here, EX isnt something that just happens ; it must intentionally. What do gate agents do and a higher rate of agent experience is the itself! That inner compass bags is not most people who reach out to a business have a and... Customers interest improve work performance is to ask if this was the gate for other. 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A late connection first starting out late baggage provide a recommendation for the airline or the airport and... Most people youve probably found yourself at a high-profile event question people have is: what gate. Business have a massive impact on most companies and passengers to check their luggage agent.... Higher purpose.Why should people come to work for the airline or the airport Brittany -! That means managing the boarding process, figuring out last-minute seating, passengers remain! Likely get to know the other gate agents are busy, but there are many people out that...